We build and launch digital products for creators.
You've built an audience that trusts you. We turn that trust into a product they want to buy, designed with you and launched on Whop, at no upfront cost.
Where we come in
Most creators we talk to are in one of three places.
You don't sell anything yet
We find the problem your audience keeps asking you about and build the product around it.
You only have a low-ticket product
We add the step above it: group or 1:1 coaching for the people who want more of you.
You have offers, but sales are flat
We rework the offer, the positioning and the launch so the audience you already have actually buys.
Who we work with
Creators in health, wealth and relationships whose audience trusts them and keeps asking about the same problem. Trust matters more than follower count. We take on a few partnerships at a time.
- Fitness
- Nutrition
- Strength
- Running
- Sleep
- Gut health
- Trading
- Real estate
- Ecommerce
- Sales
- Personal finance
- Dating
- Marriage
- Parenting
- Confidence
- Public speaking
How a partnership works
From first conversation to a product that sells. Nothing is signed until after the strategy call.
Gameplan
A short video on what your audience wants and what you could sell them.
Discovery call
No pitch. We get to know you and your audience.
Strategy call
Offer, price and launch date agreed. Your Whop store and split are set up live.
Build
You build from our outline, or we build it with you.
Launch
We run the launch. You stay the face.
Live and improving
It sells on Whop. We review the results and keep improving.
Who does what
You're the reason people buy. We build and run everything around that, so you can stay focused on your audience.
You
What only you can bring
- Your expertise and the trust you've built
- Your face and your voice on everything that goes out
- The final say on the offer, the price and every piece of content
- Showing up for your audience during the launch
Us
Everything around it, from first idea to the next launch
Strategy
- Audience research and your gameplan
- Offer, positioning and price
- Launch strategy and timeline
Build
- Product outline, or we build it with you
- Whop store, checkout and revenue split
- Sales page and offer copy
Launch
- Story sequences written in your voice
- Your private group, set up and run
- Every group, urgency and follow-up message
- DM scripts for the last days of the cart
After
- Tracking the numbers through the launch
- A debrief within a week of close
- Optimising the offer and planning the next launch
You don't pay anything upfront.
We only get paid when your product sells, so we only take on partnerships we believe in.
No fees, no retainer
We earn a share of the revenue we help generate. The share is agreed per partnership.
Paid automatically
Whop splits every sale and pays both of us directly. You never send us money.
Already selling something?
We agree your current revenue in writing first and only earn on what we add on top.
In writing
Everything is set out in a written agreement before any work starts.
Why we built Smit Operators
Some of the creators with the most loyal audiences earn very little from them. Brand deals come and go, and the product their followers keep asking for never gets made.
The reason is rarely the idea. It's the time and the team it takes to turn it into an offer and launch it properly. That's the part we take on.
I grew up between Seoul and Geneva, speak four languages and spent years as a competitive athlete across many sports. Training and showing up every day were a big part of how I grew up, and it's how I run every partnership.
Geneva, Switzerland